Think about how you use to search. Whenever you are looking for something, from a dentist to a skin care treatment center, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask or one of the many other options available.
A report by Econsultancy found that 63% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your keywords.
How Can Social Media Marketing Helps Search Results
Want to bump off a bad reputation in the first page of search results for your brand. Social media profiles are your answer. Social profiles that generally rank well for businesses include Facebook, Twitter, Google+, YouTube, FourSquare, and LinkedIn. If the only online properties created by you appear on the first page when someone searches for your brand name, then you are well on your way to creating a great first impression.
When it comes to search engine marketing vs. social media marketing, What ways do you think one is better than the other and what ways do you see one helping the other? See the infographic below: