What is Google Search Console?
Google Search Console (formerly Google Webmaster Tools) is a free web-based SEO tool for webmasters to track both the indexing and crawling stats from Googlebot to help optimize a website for organic visibility.
How to Use Google Search Console to Increase Search Traffic
Google Search Console is a very useful tool to monitor metrics and discovers new insights to help increase your organic footprint.
Google states that anyone with a website should use Google Search Console. One great thing about Google Search Console is that it is easy to use for whoever has access to the property.
The search analytics tab is a very powerful SEO tool. You can analyze your site for keyword opportunities on a page or a section of your site.
You can also drill down into how your mobile keywords are performing compared to your desktop keywords.
We use search analytics tab to identify SEO strategies to help increase organic visibility by re-optimizing content that has multiple keywords ranking on the bottom of page one or the top of page two.
We also use search analytics to guide the creation of our content plans for different SEO campaigns.
The second tab you should spend more time on is the mobile usability tab. This tab outlines if your website is mobile friendly or not.
It is important to stay on top of any mobile usability issues so that your site renders correctly for all types of devices, especially with Google moving to the mobile-first index.
How to Use Google Search Console to Increase Search Traffic?
Just follow the steps below to increase search traffic by 30%.
Step 1 Log into your Search Console
In the search analytics reports, you can see the most popular pages that are driving your search traffic. When you click on a page you want to improve, Googe will show you a list of keywords that drive clicks and impressions to your site.
You can even download a CSV file that contains each of those keywords.
Step 2 Integrate those keywords into your web page
You can’t just shove keywords into your article, it has to flow. In most cases, you will have to rewrite your article but it will be worth it.
Write the articles with more than 1000 words and naturally includes the keywords.
Step 3 Include the keywords in your meta tags
Adding your main keywords within your title and meta description it will help increase your click through rate and rankings.
Step 4 Submit the page to Google
Once you have updated your page, submit it to Google Search Console. Within a few weeks, you should notice an increase in search traffic.