I have a NEW SEO strategy to share with you today – “How to Get More Website Traffic”
According to Search Engine Land, Google makes 500+ changes to their algorithm every year.(That’s almost two changes per DAY). Most of these changes are small tweaks to the core algorithm.
But every once in a while they introduce an all-new ranking factor into the mix. And I recently discovered that one of these new ranking factors can make a BIG difference in your rankings. To give you an idea of just how powerful this ranking factor is:
Someone recently went from #7 to the #1 spot in Google…in 2 hours.
They tapped into this new ranking factor.
What is this new ranking factor?
And how can you optimize for it to get higher rankings?
How to generate traffic to your website?
Whether you own an eCommerce site, run a digital marketing agency, sell software, or are a full-time blogger, you need content that brings in targeted traffic.
In other words, traffic that converts into leads and sales.
To do that, you need to rank for keywords that your customers search for every day.
Here’s the 4-step process to do just that…
Use This Simple to follow Process to Get More Website Traffic, Leads, and Sales From SEO
There’s a BIG difference between “great content” and The Right Content.
And once you know what that difference is, and how to leverage it, you’ll be ahead of 89% of your competitors.
1. Find Influential People In Your Niche
This traffic tip is HUGE.
Unless you are an influential bloggers or journalists, your target audience isn’t going to share your content.
And if they don’t share your content, you’re not going to increase traffic to your website.
There’s a simple reason for that:
Your target customers don’t run websites in your niche!
The content on my old nutrition site was aimed at people looking to lose weight.
My target audience? They loved it.
Unfortunately, the influencers in my niche “health and fitness”, thought my content was way too basic.
These influential people share in-depth articles.
The article should be 1,000 – 3,000-word blog posts.
Bottom line: Publishing content that appeals to your target customer isn’t enough. You need content that your influencers want to share with their audience.
But to create content that appeals to influencers, you need to find out who they are.
2. Find Out What Your Influencers Care About
After you know exactly who the influencers in your space are, it’s time to figure out what they care about.
Because once you understand which topics push their buttons, you can create content that appeals to them.
A few years ago I created an infographic for a client in the investing niche.
Even though that niche is far from “interesting”, our infographic went viral. We’re talking thousands of targeted visits in the first two days.
I noticed that a lot of high-powered financial bloggers were up in arms about inflation:
So I decided to create an infographic that highlighted the problem they cared so much about.
And it worked GREAT.
Bottom line: If you want influential people to share your content, you need to know what topics they care about most.
Create Content On That Topic
Once you have a topic that your influencers care about, it’s time roll up your sleeves and create content around that topic.
Here’s an example from real life:
A few months ago Backlinko published a post called 21 SEO Techniques You Can Use Today to Get More Search Engine Traffic:
The post was a huge hit. To date, it’s generated over 113,000 organic search engine visitors.
The post did well largely because it covered topics influencers in my niche cared about.
Bottom line: When you create content, it needs to appeal to the influential people in your niche.
Once you’ve finished the first draft of your content, it’s time for the most important step.
4. Add Share Triggers (This Is the Secret Sauce)
In my experience, content largely succeeds or fails based on one factor:
Whether or not the content has Share Triggers.
What are Share Triggers?
They’re scientifically-backed psychological principles that — when embedded in your content — encourage people to share and link.
Also, Share Triggers give your content that “WOW!” factor that turns cold traffic into leads and customers.
When you include Share Triggers in your content, people are significantly more likely to link and share it.
One of the most powerful Share Triggers is Social Currency.
Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that the Shrinking Dollar infographic did so well.
Yes, the infographic was on a topic was near and dear to hearts of personal finance bloggers (inflation).
But more important than that, the infographic confirmed what they were already saying: inflation is a big problem.
Every time an influencer shared my infographic with their audience, it boosted their Social Currency.
So they shared it. Again and again.
It even got included in Google News thanks to a feature in The Christian Post.
Bottom Line: Including Share Triggers in your content significantly boosts the odds that it will generate shares, backlinks, and traffic.
You Can Totally Do This!
Right now, I want you to do one thing:
Get started with this process.
Specifically, I want you to leave a comment that describes the influencers in your niche…and the topics they tend to talk about and share.
As you just learned, this is the first step to increasing traffic.