How to Get Customers to Buy From You? You’ve created a beautiful online store and you’re carrying products that you know people will love but the only problem is, no one is coming to your store.
Why is that? There could be several reasons but one of them is probably because you’re not doing a good enough job of actively driving visitors to your site.
I’ll show you 11 efficient and proven methods, that you can use to attract clients to buy your products.
1. Leveraging Instagram influences
Instagram is quickly becoming one of the most efficient marketing channels for eCommerce merchants. In fact, a recent study found that Instagram provides brands with 30% more engagement than any other social platform.
Additionally, using Instagram is a great way to drive traffic and recognition to your store notably if you know how to target influences. So, how do you do that?
Well, a great place to start is by using the free online program Websta.
Let’s say we want to start a business selling Bluetooth headphone online. We’ll do a quick search for “Bluetooth headphone”.
As you can see we’re able to pull the following list of popular related hashtags as well as users who have the word “Bluetooth headphone” in their usernames or bios. The idea here is to search through the results and try to search accounts with large followings.
Try to aim for accounts with at least 10 000++ followers. Take a look at their profile pages, paying special consideration to ones that include an email address. This will typically indicate that they are open to product placements, partnerships, and advertising opportunities. Additionally, if a web address is included, you can easily navigate to their site and look for a contact page to find an email or mailing address.
Keep in mind not every Instagram user with a lot of followers is willing to feature products from users. Take a look at their past activity to see if it’s something they’re regularly doing to stop and reach out to see if they might be willing to accept.
2. Reach out to Bloggers and Press
A great way to drive traffic to your store is by getting featured on a blog or mentioned in the press. Now, you don’t have to target the biggest and most successful people. In fact, your chances of getting featured are better if you aim for people with small to medium audiences, because they’re not constantly assaulted with pitches. Keep in mind that the loyalty of the audience matters almost as much as size.
To find bloggers and influencers in your industry, simply head over to Google. As an example, we searched “Bluetooth headphone Blog” and as you can see there are several blogs devote to Bluetooth headphone. Take your time looking through the results to see which blogs post frequently on Bluetooth headphone products and reviews.
Another great place to look for influential bloggers is on youtube. Try searching for different keywords like “Bluetooth headphone review”, “Bluetooth headphone tips”. Then see whether the makers of these videos are constantly posting Bluetooth headphone product features or reviews. Just like with Instagram, you should reach out to see if they are willing to allow a sample of your product.
Another true method for getting traffic is landing your business in the press. A good starting point is to target local authority sites, community papers and smaller post specific to your industry. Pay special attention to journalists that have written about products related to yours or your competitors in the past.
A great online tool you can use to find local journalists or writers that cover your area of industry is follower wonk.
Followerwonk allows your to search for keywords in people’s Twitter profiles.
Let’s say we’re trying to find a local journalist in Singapore, we could do a quick search for “Singapore commentator” and look through the results. You can also narrow your results by adding keywords specific to your industry.
Often times, you can find their email right in their Twitter bio, so you can easily send them a message. We suggest that you keep your email short and compelling, and concentrate on telling a unique story. Highlight what makes you distinctive as a local online store.
3. Post Content and Links to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a relevant publishing platform in its own right, which means you should be posting content and images to LinkedIn on a weekly basis. Doing so can increase traffic to your site, as well as increase your profile within your business, especially if you have a moderate to a large following.
4. Make sure your online store is Responsive
The days when internet browsing was done solely on the laptop are gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to filch and scroll their way around your store, you’re basically telling them to go elsewhere. Ensure that your online store is accessible and conveniently viewable across a range of devices, including smartphones and tablets
5. Incorporate Video into Your online store
Text-based content is all well and good, but video can be a worthy asset in both attracting new visitors and making your site more engaging. Data shows that data retention is significantly higher for visual material than it is for text, meaning that video marketing is the best way to grab and hold your audience’s awareness and boost traffic to your website at the same time.
6. Post your story on Reddit
The whole internet hangs out on Reddit and in addition to its front page which aggregates the most popular content on the web, it also has thousands of category specific subreddits. In fact, you can find a subreddit on nearly any subject.
To find relevant subreddits, use Reddit’s search feature and type in your keywords of choice. Let’s stick with the Bluetooth headphone scenario and do a quick search for “Bluetooth headphone”. As you can see a number of different subreddits have been found from our search. Let’s take a swift look at the “Bluetooth headphone advice” subreddit. Within this subreddit, there is a lot of discussion on all aspects of Bluetooth headphone. You can also take a look at the related subreddits like “Bluetooth headphone reviews”, “latest headphone” or simply “headphone”. As we said, there are a lot of niche subreddits out there.
Once you’ve found a subreddit or two specific to your industry, look for ways to contribute content without coming off as spammy. That might mean submitting a blog post you just wrote or a link to a video tutorial you’ve just created. In other words, try and give and not just take and the community will be much more accepting. Also, it’s important to note that each subreddit has specific rules and are displayed in the sidebar on the right. Some subreddits don’t allow promotional material, post what’s basically an ad for your store is not allowed.
7. Get friends and family to share
Are you at the age yet when all of your Facebook friends are posting pictures of their babies? Isn’t it annoying? Many people are sick of watching baby photos, but you can probably get away with sharing your online store. People don’t launch businesses too often, so it’ll probably be quite unique within your circle of friends.
We suggest you reach out to your friends and family in a targeted way with personalized messages. Don’t concentrate on getting them to buy your products but instead, ask them to share your online store with their networks. You’ll have a higher success rate than reaching out to strangers, and if enough of them share, you might get some adequate momentum.
Additionally, you can talk about your store in a status update, but try not to post too often to avoid irritating your friends. A good rule of thumb is to update your personal page only once a day with a business related post.
8. Pro-Actively Engaging on Twitter
A great way to get on people’s radars is by actively engaging with them on Twitter. Here’s what you can do:
First, you can generate some follow-backs by following select people on Twitter whom you determine may be interested in your store. To do this, we’ll head back to Followerwonk.
Simply log in to your Twitter account, and search for relevant keywords in people’s Twitter bios and profiles. You can then follow the users who you believe would be interested in your store. Additionally, you may want to try to explore Twitter for keywords related to your product offerings and then look for an opportunity to help people or add value in a way that doesn’t sound like a sales pitch. Remember to remind your followers every so often about your product offerings, and you’ll be well on your way to growing an audience of interested people who will be interested in checking out your store.
9. Write a Blog Post featuring people with audiences
Our final suggested tactic for getting traffic goes back to stretch out and connecting to people with audiences: bloggers in particular.
But instead of targeting them by sending a sample of your product, you do it by writing a blog post about them and sending it to them in an email or on Twitter. You’re going to be looking for the influencers in your industry anyway. So write up the top people you find and turn that into an easy blog post featuring the most popular Instagram users, bloggers, vloggers and Twitter accounts. For example, You could write a “top 10 Bluetooth headphone review”.
Next, tweet the post to them or send them an email. Try not to be too apparent that you’re just trying to get their attention. As long as your post is thoughtful, they’ll be flattered and if they send it out to their network, all the better.[tweetthis]How to Attract Customers to Buy Your Product[/tweetthis]
10. Social Media Ad
This one is clear, we’re going to look at it first. Paid search, social media advertising, and display advertising are all unique ways of attracting visitors to your store, build your brand and getting your site in front of people. Adjust your paid strategies to suit your goals.
Do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think accurately about your objectives before you reach for your credit card. You’ll need to use high market intent keywords.
11. On Page and Off Page SEO
Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of the image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help to increase your organic traffic.
Try putting these 11 traffic driving methods into practice with your business.