Google Local Business Listing Optimization
While Google My Business Listing has plenty of distinction that is very specific to local, there are also a lot of aspects of optimization that play a role in getting to Google My Business top 3 listing. And it is going to be even more important for local businesses to work on regular optimization too.
Focus on google local business listing optimization both onsite and offsite. That will help boost your rank plus even if you can’t make the top snack pack, it will help your organic ranking. Many specialists I work with say top organic beats top local ranking anyway.
While you may see some businesses dominating first page using spam tactics which only leads temporally success. But do make sure your optimization is a white hat which wins competitors ranking for a specific keyword in a long run.
Focus on links
While links have been a significant part of Google My Business listing, some businesses didn’t have to try too hard to get them rank, simply because their market is less competitive.
Don’t forget that even no-followed links serve an intent, so don’t skip a link opportunity simply because it is a no-follow link. They can still send referral traffic, they can serve to establish a branding process.
Focus on citations
Some market areas were just not competitive enough that citations and directories made a compelling difference, while for others it was crucial. Be sure all your citations and directories are accurate and uniform.
Citations are especially important for those local businesses that do not have their own website.When Google can’t pull data from a local company, they tend to pull information from other third party sources, which not always be accurate.
Google Top local listing is more than just link building, reviews, and directories. But many businesses were able to get by with little backlinks if they are not in competitive niches.
I just spoke to a lawyer who is spending six figures on the press release and they rank top in their market for some high volume legal terms. So my advice is to get used to the idea of investing in marketing, not just building backlinks.
If you are listed on Google search, you are going to aware of every move your competitor makes. Monitoring back links will be crucial.
Set up alerts for each of your competitor’s business names so that you get a notification if they have a news story written up, you are aware of it.
The same with any press releases, reviews, or anything specific to your particular industry that could be seen as a new promotion opportunity.
But if you sit back and do nothing to improve your local ranking, someone will be able to knock you out of that Google Top 3 listing.
Google My Business is an evolving process and we have seen two major shifts in how Google handles local searches over the past year. Local businesses have to learn how to adapt the changes that google play or risk being left behind.
Are you encounter difficulty ranking on Google Local Business?
If you are having any struggle in lifting your business on Google Local Business, we have an efficient solution which is designed to enhance your business in order to capture the top 3 spots. The solution includes expert optimization of business listing, authority citations, press release submission, 5-star review system for capturing favorable reviews and making your business seem more engaging to clients and search engines.
Grab Clients is a full-service digital marketing services company dedicated to correlating all types of businesses with their target viewers in the most practical and productive way. Through innovative tactics in social media management, mobile search engine optimization (MSEO), branding, responsive web design, reputation management, and public relations, Grab Clients promotes a consistent and professional online voice for all its clients.