Effective Local SEO Strategy in 2017

Local SEO Strategy

Local SEO Strategy

 

When it comes to online marketing, local SEO strategy is the vital key role to the growth of the business by attracting visitors, turning those visitors into clients and generally developing branding for business. It can be difficult for those who have experienced digital marketing success in the past to adopt a new approach, just as it can be difficult for someone who has had success without an online presence to be convinced of a website’s importance.

What was once a successful tactic that caused Google’s algorithms to reward you with a high ranking may no longer be a vital ranking factor! Google is regularly improving on and modify the code they use to adjudicate your website against others, you need to be alert in order to maintain your ranking.

 

Press Releases

Press Releases

Press releases are an important part of your Local SEO strategy. It is necessary to understand exactly how press releases can contribute to your business. The original conception of a press release is a news of a worthy event designed to pull the attention of the media and potential customers. For SEO purposes, however, press releases serve the main function of what is called link building.

 

Link building is the process of building links from other sites that link back to your own website. The reason it is an essential part of an SEO strategy is that these links from other sites pointing back to your website also known as external links. These are a significant factor in the diversity of your link strategy which can affect how your site ranks on Google search results.

 

Another thing to consider about press releases is that you need to make sure they do not have a negative effect on your ranking. In the past, internet marketers had a tendency to cram keywords into press releases anywhere they could fit throughout the summaries. While this may have been a useful tactic in the past, in 2017 this practice has the potential to actually negatively affect your ranking if you use them as an anchor text. Google’s algorithms are now capable of detecting certain forms of keyword overuse and penalizing your site as a result. Instead, Google now favors press releases (and content in general) that make sense and flows naturally in a coherent narrative.

 

You can look at a press release as a way to increase your brand and to obtain natural links from news sources to your website. When you write your press release it’s a good idea to try to rank to a page that is relevant to your press release, possibly a social channel of yours, or something else that is relevant. Utilize your press releases in every ethical way you can to build your brand.

 

For SEO purposes, however, press releases serve the main function of what is called link building. Link building is the process of building links from other sites that link back to your own website. The reason it is an essential part of an SEO strategy is that these links from other sites pointing back to your website also known as external links. These are a significant factor in the diversity of your link strategy which can affect how your site ranks on Google search results.

 

Google’s algorithms are now capable of detecting certain forms of keyword overuse and penalizing your site as a result. Instead, Google now favors press releases (and content in general) that make sense and flows naturally in a coherent narrative. You can look at a press release as a way to increase your brand and to obtain natural links from news sources to your website. When you write your press release it’s a good idea to try to rank to a page that is relevant to your press release, possibly a social channel of yours, or something else that is relevant. Utilize your press releases in every ethical way you can to build your brand.

 

Building Citation

Building Business citation is another critical step in the process of a powerful local SEO strategy. It is helpful for SEO purposes to have your business name and address mentioned on other websites, with a brand link or URL pointing back to your site. This is not an opportunity to stuff keywords in titles, this will do nothing for you but over optimize your links point to your site, which can penalize your website. Another place that is good to have your business’s name and address mentioned is in the local chamber of commerce websites. These local chambers of commerce websites are often considered to be high quality and thus provide a further boost to your ranking. The local nature of the citations also plays a role. For example, if your business is referenced on the website of the local online newspaper then it affirms the status of your business as part of that location and community. When people go to search for products or services within that city, your business will be ranked suitably high.

 

Authoritative link from Wikipedia

Wikipedia is another critical step in the process of powerful SEO practices. Having backlinks from a high authoritative website like Wikipedia provides an unbiased information to millions of visitors a day and improve ranking position in search engine.

 

Schema Code For Your Website

Schema code is necessary information that you include on your website to give extra, useful information about your website to users and search engines Google. Schema code is a way to surround the content of your website with information about what it actually is. This enables the search engine to, in a way, understand what the data and content of your website mean in addition to what it says. The search engine is then able to pass that information onto users who are searching for that specific information. Once you get the hang of using schema code, it can dramatically improve your ranking results. In a recent case study, a plumber was ranking 34 without schema code, when schema code was added to the website it increased their ranking to the first page within 3 days.

 

On-Page SEO

On-page SEO refers to the process of making sure that the actual content of your website is designed in such a way that is conducive to success in the search result rankings. The quality of the content like the text, sounds, videos, and images. must be of sound quality and be appropriate to the intended audience in order to be considered useful content.
Furthermore, this content needs to be linkable and able to provide traffic to the website. Good URL structure, which refers to the order of the information within the URLs throughout your website, is also a factor considered by search engines. Alt image tags, which are basically descriptions of any images on your site, and title tags, the names of each page of your website, also need to be optimized to assure good results. Another potential factor related to on-page SEO is the site speed. There are several factors that can affect this score, including server configuration, HTML structure, images, JavaScript and CSS. Boosting this score, particularly for mobile sites, may become an even larger part of a site’s ranking going forward according to Google.

 

Weekly Writing Blog

Manage a blog and done perfectly, is also an effective local SEO strategy. Like with press releases, poor blog writing practices may end up doing your SEO more harm than good. Getting your blogs out there with content distribution tools like IFTTT, are also a great way to improve your results. Finally, all of these SEO tactics are well deserving the effort in order to grow your business online.

 

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