To keep up with the times, increase engagement on your website, stay relevant, and make overall improvements, brands undergo website redesigns all the times. Whether you want a lower bounce rate, to keep users on your site longer, or simply wish to increase your conversion rate, you should assess your website performance on a weekly basis to discover areas for improvement. Often I’ve seen companies with a lot of potential in their trade hitting a road block when it comes to promoting growth because of simple mistakes in how they perform themselves online.
Do you need a redesign? Consider the 7 reasons why you must Revamp Your Website:
1. Overloaded Homepage
A big mistake is inundating the user with an excessive amount of content right on the homepage of your site. It can be tempting to try and fit in as much data as possible with the mindset that if you prominently present it to the user up front, they’ll be sold on your products or services. Regrettably, that is not the case. You have only a few seconds to attract the interest of a website visitor, so you must be brief and to the point with the content on your homepage.
As users, we don’t want to read endless paragraphs when we are only first being introduced to a brand. Eventually, your homepage should express your core value declaration and truly different in the marketplace. Let your landing pages showcase additional details that a user may find appropriate as they move further down the funnel.
2. Contact Page with No Phone Number
This may seem simple, but you’d be surprised how many companies think that a phone number prominently displayed on their website isn’t necessary. If you’re a Business to Business (B2B) service provider, or if you’re an e-commerce site, a phone number should be on your website. If you don’t include it, you will undoubtedly see more users dropping off your site, and your bounce rate will suffer as a result. With so many users on their mobile devices, they may quickly be looking for a way to reach you while they’re on mobile, and if they’re unable to find your phone number, they’ll find an alternative company that is easier to get access.
Aside from catering to users on mobile, including your phone number builds trust with your consumers. Our Grab Clients team has conducted through A/B testing across many different verticals when it comes to how you should provide users with contact information, and without question, a phone number is important. The potential client feels more relaxed when there is a way for them to reach you, ask questions before making a purchase, or speak to a customer service agent about a product they’re interested in.
3. Your Website In Not Responsive Design
Keep in mind most visitors coming to your site for the first time are on their mobile devices. This isn’t going to change in the future. In fact, the number of users utilizes the content on mobile devices as compare to desktops will only increase in the future.
A responsive design allows you to adjust all of your users regardless of the platform they are using. This sort of website design provides customers with a great user-experience whether they are coming from mobile, tablet, or desktop. Simply put, if your’s isn’t responsive, your competition already has an advantage over you. so it’s crucial to implement a responsive design now.
4. Slow Site Speed
Site speed plays a factor in many things related to your online presence especially SEO, the time users spend on your site and the user experience you offer and many other things. If your website speed is slow or that you’re using a slow hosting provider, it’s time for a change. Users are very impatient, they expect immediate results at the click of a button.
If your site isn’t operating in just under a few seconds, you’ll have more visitors hitting the back button than a number of visitors that will continue to stay on your site. If you’re unsure of how your site speed stacks up, GTmetrix is a great tool for finding out.
5. You aren’t getting the results you want
Is your website gorgeous, functional, and pixel-perfect? Are you happy with your results? If the answer is NO. then it’s time to redesign. Examining your site’s conversion rates, visitor-to-lead and lead-to-customer typically being the most important, it can provide you with a clear idea of what needs to be adjusted. Here are a few questions you should ask yourself to guide your redesign process:
Does your call-to-action convert visitors into leads and customers?
Do your landing pages inspire people to learn more by digging deeper?
Is your site too text-heavy or riddled with corporate speak?
Do your site’s look and feel match your company’s voice and speak directly to your target audience?
6. Poor Imagery
Nothing gives the impression that you don’t care about your brand or your customers like poor visuals. Generally speaking, most people can see right through the façade of stock imagery. They want to see authentic visuals that show them what it’s like to use your products or to work with your services. With so many alternatives to boring stock photography, including everything from photos taken on an iPhone to inexpensive illustrations, there is no reason to deter potential customers from using stock photos or low-quality photos.
7. Your third-party Tools are Outdated
If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some of these tools on your site aren’t up to modern functionality standards, you’re best off updating them. Ask yourself these questions to determine whether you need to replace or remove some tools:
How are these third-party tools working?
Are they slowing your site speed down?
Are new-and-improved versions now available?
Nothing drives customers away like third-party tools that are outdated in terms of function or design or just don’t work correctly, so make the move to more modern ones that’ll not only appeal to your visitors but also turn them into leads.
Redesigning is absolutely Worthwhile Investment. It is the most powerful things you can do for your company online. At its core, a website is a communication tool. If potential customers can’t find your company online, you’re going to lose sales. Through our proven SEO and internet marketing strategies, helps to boost organic traffic and improve online visibility by showing up on the #1 page on search engines and using a strategic approach to website design can help to build branding and trust factor. For more information on improving your brand’s and online visibility, contact us today.