Most people agree that the businesses that fail to adapt to shifting technology tend to fail, period. When it comes to website technology and keeping your company’s site up to date, it’s no longer 2011.
Having a website doesn’t put you ahead, having a good looking website doesn’t even necessarily put you ahead of the competition.
It’s 2016, and you’re going to need responsive design if you want to stay truly competitive on digital marketing.
So what is Responsive Web Design?
Responsive Web Design is an entrance to web design aimed at allowing desktop web pages to be viewed in response to the size of the device one is viewing with.
Web pages can be viewed using many different types of devices: desktops, tablets, and smartphones. Your web page should look good in all type of devices available in the world today. It should easy and adapt its content to fit any device.
How to check if my website is responsive?
- Content can expand, rearrange, or automatically shorten based on the device
- Images can automatically resize, and be viewable
- Sidebars will often appear or disappear depending on the device
- Wait times for loading pages will remain brief regardless of point of access
Are you interested in making your website more responsive to viewers, helping to lower your bounce rate and improve the user experience?
Here are the 6 Reasons Why Responsive Web Design is the Future
1. Mobile Usage is Exploding
As of 2013, for the first time ever, people spent more time on the internet via mobile devices, rather than PCs.
Consumers are becoming increasingly reliant on a variety of phones and tablets to make purchases, view company information, and interact with brands.
Investing in responsive design to make your website mobile-friendly will help you get a lead on your competitors in the years to come.
2. Consumers Want It
The success of your business depends on your ability to provide users with a positive online experience like easy reading and navigation across a wide range of devices. If you don’t invest time in building an instinctive and pleasant experience for your mobile users, you can’t expect those users to engage and do business with your brand.[tweetthis]6 Reasons Why Your Business Depends on Responsive Design[/tweetthis]
3. Less Irritating to Users
There is a clear correlation between users getting annoyed, and users leaving websites. If you have bad shelving in a brick-and-mortar store, consumers might move to another aisle. On the web, though, they’re a lot more likely to just click over to your competitor.
A research found that 60% of users would be less likely to use a website that isn’t mobile-friendly, and according to an E-consultancy study, 77% of companies report increased sales as a result of opting for responsive web design.
4. It Can Ultimately Save You Time and Cost
Previously, many site owners had actual, separate sites for mobile versus PC usage. Having two or more separate websites to upkeep eats up time and resources, and increases the likelihood that your information will not be uniform for each viewer, which can lead to confusion… “Mobile only” websites frequently have less information.
Responsive web design helps to ensure that your website can more easily adapt to these screens, rather than having to make a website update every time the latest iPhone comes out. It will mean less maintenance and save cost in the long run.
5. It’s Critical for Social Media Success
Business Insider recently reported that 68% of social media activity occurs on mobile devices and tablets. So, if your business employs any kind of social media strategy, you can bet a large percentage of your traffic is coming from mobile devices. If you’re posting links to an unresponsive website, you’ll probably be left with low click-through rates (CTRs) and frustrated visitors. A responsive site, on the other hand, provides a clear and easy-to-navigate experience for visitors on mobile devices and tablets.
6. It’s the Future of SEO and Marketing Strategies
Search engine optimization (SEO) is now one of the guiding forces of the internet. If you don’t build your site with Google in mind, ultimately, you’re not building your site with the purpose of attracting visitors.
Google now fields billions of searches each month, and in April 2015, Google announced that it would start taking into consideration for rankings whether a site is mobile-friendly.
Today, websites ranked in Google are rewarded if they are built responsively, with the user experience in mind. This is only going to get more and more important in the future.
As long as there’s continued value to the targeted audience, strategic alliances produce streams of referral business, which will benefit you in the long run.
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